Linguistic analysis of gender stereotypes in the language of mass media

Authors

  • Nataliia Slipachuk Candidate of Philological Sciences, Associate Professor of the Department of Germanic Languages and Foreign Literature, Faculty of Foreign Philology, Kamianets-Podilskyi National Ivan Ohiienko University, Kamianets-Podilskyi Ukraine
  • Liudmyla Bilokonenko Doctor of Sciences in Philology, Professor of Department of Ukrainian Language, Faculty of Ukrainian Philology Kryvyi Rih State Pedagogical University, Kryvyi Rih, Ukraine
  • Anastasiia Devos Candidate of Philological Sciences, Associate Professor, Chair of Romance Philology and Comparative-Typological Linguistics, Faculty of Romance and Germanic Philology, Borys Grinchenko Kyiv University, Kyiv, Ukraine
  • Nataliia Savchuk Candidate of Philological Sciences, Associate Professor of the Department of Applied Linguistics, Foreign Literature and Journalism, Faculty of Philology and Journalism, Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine
  • Tetiana Mykolenko hD in Philological Sciences, Associate Professor of the Department of the Ukrainian Language and Slavic Studies, Faculty of Philology and Journalism, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

DOI:

https://doi.org/10.14571/brajets.v17.nse2.170-182

Keywords:

media text, public opinion, media discourse, feminisms, neutral vocabulary

Abstract

The aim of the research is a detailed analysis of language structures that spread and reproduce gender stereotypes in the field of mass media. The study employed the methods of analysis of language means of gender-oriented text, linguistic analysis of gender markers, comparative analysis for studying gendered vocabulary. Standard statistical methods and Cronbach’s alpha were also used. The use of linguistic means of gender-oriented text in English media discourse can vary depending on different factors such as genre, format, and target audience. For example, gender stereotypes are often used more frequently in news articles than in literary texts. This tendency is determined by the fact that news usually focus on specific events or problems, rather than on the persons involved. In the context of the media, gender stereotypes caused by an attempt to attach events a clear context and explanation, which can lead to greater use of gender distinctions. In contrast, the authors of fiction texts use more creativity and the opportunity to avoid stereotypes regarding gender roles. Further research may cover various aspects of gender equality, in particular, representation of different gender identities and the interaction between them in the linguistic space.

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Published

2024-07-24

Issue

Vol. 17 No. se2 (2024)

Section

Community Empowerment through Education, Technology and Infrastructure

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Copyright (c) 2024 Nataliia Slipachuk, Liudmyla Bilokonenko, Anastasiia Devos, Nataliia Savchuk, Tetiana Mykolenko

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