PROCESS OF CREATIVITY AND INNOVATION: A COMPARISON BETWEEN BABY BOOMER GENERATION AND Z GENERATION

Authors

  • Andrius Martini
  • Suellen Spinello Sotille IMED
  • Amilton Rodrigo de Quadros Martins

DOI:

https://doi.org/10.14571/cets.v10.n2.141-152

Abstract

The present article aims to verify if the technological revolution and immersion to which we are present, has any influence on the development of the creative process of the individual. For this, were compared two generations, the Baby Boomer and Generation Z. For the methodological procedures instruments were used data collection and records of practical workshop activities. The analysis of the results demonstrated that the representatives of the generation Z, demonstrated a greater creative potential in relation to the representatives of the Baby Boomer generation, concluding that the technology can empower the creative process.

References

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Published

2017-06-29

Issue

Vol. 10 No. 2 (2017)

Section

Article

License

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