Análise linguística dos estereótipos de gênero na linguagem da mídia de massa

Autores

  • Nataliia Slipachuk Candidate of Philological Sciences, Associate Professor of the Department of Germanic Languages and Foreign Literature, Faculty of Foreign Philology, Kamianets-Podilskyi National Ivan Ohiienko University, Kamianets-Podilskyi Ukraine
  • Liudmyla Bilokonenko Doctor of Sciences in Philology, Professor of Department of Ukrainian Language, Faculty of Ukrainian Philology Kryvyi Rih State Pedagogical University, Kryvyi Rih, Ukraine
  • Anastasiia Devos Candidate of Philological Sciences, Associate Professor, Chair of Romance Philology and Comparative-Typological Linguistics, Faculty of Romance and Germanic Philology, Borys Grinchenko Kyiv University, Kyiv, Ukraine
  • Nataliia Savchuk Candidate of Philological Sciences, Associate Professor of the Department of Applied Linguistics, Foreign Literature and Journalism, Faculty of Philology and Journalism, Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine
  • Tetiana Mykolenko hD in Philological Sciences, Associate Professor of the Department of the Ukrainian Language and Slavic Studies, Faculty of Philology and Journalism, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

DOI:

https://doi.org/10.14571/brajets.v17.nse2.170-182

Palavras-chave:

Texto de mídia, Opinião pública, Discurso midiático, Feminismos, Vocabulário neutro

Resumo

O objetivo da pesquisa é uma análise detalhada das estruturas da linguagem que disseminam e reproduzem estereótipos de gênero no campo da mídia de massa. O estudo empregou os métodos de análise de meios de linguagem de texto orientado a gênero, análise linguística de marcadores de gênero, análise comparativa para estudar vocabulário de gênero. Métodos estatísticos padrão e alfa de Cronbach também foram usados. O uso de meios linguísticos de texto orientado a gênero no discurso da mídia em inglês pode variar dependendo de diferentes fatores, como gênero, formato e público-alvo. Por exemplo, os estereótipos de gênero são frequentemente usados ​​com mais frequência em artigos de notícias do que em textos literários. Essa tendência é determinada pelo fato de que as notícias geralmente se concentram em eventos ou problemas específicos, em vez de nas pessoas envolvidas. No contexto da mídia, os estereótipos de gênero causados por uma tentativa de anexar eventos a um contexto e explicação claros, o que pode levar a um maior uso de distinções de gênero. Em contraste, os autores de textos de ficção usam mais criatividade e a oportunidade de evitar estereótipos em relação aos papéis de gênero. Pesquisas futuras podem cobrir vários aspectos da igualdade de gênero, em particular, a representação de diferentes identidades de gênero e a interação entre elas no espaço linguístico.

Referências

Adhitya, N. (2022). A critical discourse analysis of gender depiction in efl textbooks as a teaching material for highschool. JELA (Journal of English Language Teaching, Literature and Applied Linguistics), 4(2), 56-68. https://doi.org/10.37742/jela.v4i2.86

Ahmed, U. (2019). Gender in media discourse: The discursive construction of gender in Nigerian newspapers. LIT Verlag Münster. https://blackwells.co.uk/bookshop/product/Gender-in-Media-Discourse-by-Ahmed-Umar/9783643910851

Ahn, J., Kim, J., Sung, Y. (2022). The effect of gender stereotypes on artificial intelligence recommendations. Journal of Business Research, 141, 50-59. doi:https://doi.org/10.1016/j.jbusres.2021.12.007

Åkestam, N., Rosengren, S., Dahlén, M., Liljedal, K. T., Berg, H. (2021). Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing, 55(13), 63-93. https://doi.org/10.1108/EJM-02-2019-0125

Alsaraireh, M. Y., Singh, M. K. S., Hajimia, H. (2020). Critical discourse analysis of gender representation of male and female characters in the animation movie, Frozen. Linguistica Antverpiensia, 104-121. http://surl.li/mtxlt

Angouri, J., Baxter, J. (Eds.). (2021). The Routledge handbook of language, gender, and sexuality. Routledge. http://surl.li/mtxnp

Bert, F., Boietti, E., Rousset, S., Pompili, E., Franzini Tibaldeo, E., Gea, M., Siliquini, R. (2022). Gender sensitivity and stereotypes in medical university students: An Italian cross-sectional study. Plos One, 17(1), e0262324. https://doi.org/10.1371/journal.pone.0262324

Bond, K. T., Leblanc, N. M., Williams, P., Gabriel, C.-A., Amutah-Onukagha, N. N. (2021). Race-based sexual stereotypes, gendered racism, and sexual decision making among young Black cisgender women. Health Education & Behavior, 48(3), 295-305. https://doi.org/10.1177/10901981211010086

Campbell‐Montalvo, R., Kersaint, G., Smith, C. A., Puccia, E., Skvoretz, J., Wao, H., Lee, R. (2022). How stereotypes and relationships influence women and underrepresented minority students’ fit in engineering. Journal of Research in Science Teaching, 59(4), 656-692. https://doi.org/10.1002/tea.21740

Cendra, A. N. (2019). Gender stereotypes depicted in online sexist jokes. Gender Stereotypes Depicted in Online Sexist Jokes, 7(2), 44-46. https://www.ceeol.com/search/article-detail?id=949633

Charlesworth, T. E., Yang, V., Mann, T. C., Kurdi, B., Banaji, M. R. (2021). Gender stereotypes in natural language: Word embeddings show robust consistency across child and adult language corpora of more than 65 million words. Psychological Science, 32(2), 218-240. https://doi.org/10.1177/0956797620963619

Coyne, S. M., Ward, L. M., Kroff, S. L., Davis, E. J., Holmgren, H. G., Jensen, A. C., Erickson, S. E, Essig, L. W. (2019). Contributions of mainstream sexual media exposure to sexual attitudes, perceived peer norms, and sexual behavior: A meta-analysis. Journal of Adolescent Health, 64(4), 430-436. https://doi.org/10.1016/j.jadohealth.2018.11.016

Danielescu, A. (2020). Eschewing gender stereotypes in voice assistants to promote inclusion. In Proceedings of the 2nd Conference on Conversational User Interfaces (pp. 1-3). Association for Computing Machinery. https://doi.org/10.1145/3405755.3406151

Eagly, A.H. (1987). Sex differences in social behavior: A social-role interpretation (1st ed.). Psychology Press. https://doi.org/10.4324/9780203781906

Eizmendi-Iraola, M., Peña-Fernández, S. (2022). Gender stereotypes make women invisible: The presence of female scientists in the media. Social Sciences, 12(1), 30. https://doi.org/10.3390/socsci12010030

Farrukh, F., Haidar, S., Shehzad, W. (2021). Digital media and identity construction: Exploring the discourse of Pakistani vloggers. Studies in Ethnicity and Nationalism, 21(2), 126-140. https://doi.org/10.1111/sena.12344

Hainneville, V., Guèvremont, A., Robinot, É. (2022). Femvertising or femwashing? Women’s perceptions of authenticity. Journal of Consumer Behaviour, 22(4), 933-941. https://doi.org/10.1002/cb.2020

Heathy, B. H. (2020). Gender stereotypes in advertising: A critical discourse analysis. Language in India, 20(1), 45-56. http://languageinindia.com/jan2020/beebeegenderadvertisingfinal.pdf

Heritage, F. (2021). Language, gender, and videogames. Language, Gender, and Videogames (pp. 27-61). Springer International Publishing. https://doi.org/10.1007/978-3-030-74398-7_2

Lamer, S. A., Weisbuch, M. (2019). Men over women: The social transmission of gender stereotypes through spatial elevation. Journal of Experimental Social Psychology, 84, 103828. https://doi.org/10.1016/j.jesp.2019.103828

Lippmann, W. (1922). Public opinion. Transaction Publishers. https://monoskop.org/images/b/bf/Lippman_Walter_Public_Opinion.pdf

Meier, T., Boyd, R. L., Mehl, M. R., Milek, A., Pennebaker, J. W., Martin, M., Wolf, M., Horn, A. B. (2020). Stereotyping in the digital age: Male language is “ingenious”, female language is “beautiful”–and popular. PLoS One, 15(12), e0243637. https://doi.org/10.1371/journal.pone.0243637

Nie, Y. (2023). Role of system-functional linguistics in revealing gender stereotypes in international media discourse. Eurasian Journal of Applied Linguistics, 9(1), 96-109. https://ejal.info/menuscript/index.php/ejal/article/view/451

Salvati, M., Piumatti, G., Giacomantonio, M., Baiocco, R. (2019). Gender stereotypes and contact with gay men and lesbians: The mediational role of sexism and homonegativity. Journal of Community & Applied Social Psychology, 29(6), 461-473. https://doi.org/10.1002/casp.2412

Secules, S., McCall, C., Mejia, J. A., Beebe, C., Masters, A. S., L. Sánchez‐Peña, M., Svyantek, M. (2021). Positionality practices and dimensions of impact on equity research: A collaborative inquiry and call to the community. Journal of Engineering Education, 110(1), 19-43. https://doi.org/10.1002/jee.20377

Solbes-Canales, I., Valverde-Montesino, S., Herranz-Hernández, P. (2020). Socialization of gender stereotypes related to attributes and professions among young Spanish school-aged children. Frontiers in Psychology, 11, 609. https://doi.org/10.3389/fpsyg.2020.00609

Talbot, M. (2019). Language and gender. John Wiley & Sons. http://surl.li/mtxme

Turab, H. (2022). Gender representation in news media: A critical discourse analysis of the representation of the two British Prime Ministers Theresa May and Boris Johnson [Bachelor’s thesis, Malmö University]. https://www.diva-portal.org/smash/get/diva2:1685173/FULLTEXT02.pdf

Van der Pas, D. J., Aaldering, L. (2020). Gender differences in political media coverage: A meta-analysis. Journal of Communication, 70(1), 114-143. https://doi.org/10.1093/joc/jqz046

Ward, L. M., Grower, P. (2020). Media and the development of gender role stereotypes. Annual Review of Developmental Psychology, 2, 177-199. https://doi.org/10.1146/annurev-devpsych-051120-010630

Downloads

Publicado

2024-07-24

Como Citar

Slipachuk, N. ., Bilokonenko, L. ., Devos, A. ., Savchuk, N. ., & Mykolenko, T. . (2024). Análise linguística dos estereótipos de gênero na linguagem da mídia de massa. Cadernos De Educação, Tecnologia E Sociedade, 17(se2), 170–182. https://doi.org/10.14571/brajets.v17.nse2.170-182

Edição

Seção

Empoderamento da Comunidade através da Educação, Tecnologia e Infraestrutura