Avaliação de desempenho e análise importância-desempenho de universidades baseada no BSC-AHP em ambiente fuzzy

Autores

  • Sara Talebzadeh Department of Management, Kermanchah Branch, Islamic Azad University, Kermanshah, Iran
  • Elmira Alvandi Behineh Department of Business Administration, University of the Cumberlands, Kentucky, USA. https://orcid.org/0009-0003-7428-3082
  • Marjan Masoomifard Department of Educational Sciences, Payam Noor University (PNU), P.O.Box 19395-4697, Tehran, Iran
  • Munes Taheri Department of Accounting, Faculty of Management and Accounting, Imam Khomeini Memorial Branch, Islamic Azad University, Iran.
  • Shayegan Shakeri Nasab Lead Product Manager, Tailorbird Inc, Princeton, NJ; MBA Candidate, Saint Peter’s University, Jersey City, NJ, MS in Civil Engineering, University of Illinois Urbana-Champaign, USA.

DOI:

https://doi.org/10.14571/brajets.v18.n2.487-503

Palavras-chave:

Educação Superior, Avaliação de Desempenho, Processo de Análise Hierárquica Fuzzy, Cartão de Pontuação Balanceado

Resumo

Cartão de Pontuação Balanceado (BSC), abrangendo as perspectivas Financeira, Cliente, Processos Internos e Aprendizado e Crescimento, é uma abordagem vital para a avaliação do desempenho estratégico em instituições educacionais. No entanto, a pesquisa que aborda incertezas na tomada de decisão nesse contexto permanece escassa. Este estudo busca preencher essa lacuna ao integrar o Processo Analítico Hierárquico Fuzzy (AHP) com o BSC para quantificar efetivamente os pesos de vários critérios e subcritérios relevantes à avaliação de desempenho universitário. Por meio de uma revisão abrangente da literatura e consultas com especialistas, foram identificados indicadores-chave de desempenho específicos para instituições de ensino superior. A pesquisa analisa ainda a relevância relativa desses indicadores nas perspectivas do BSC e avalia a situação atual de desempenho de universidades selecionadas. Além disso, uma análise de importância-desempenho e visualização por meio de gráfico radar são empregadas como ferramentas de inteligência de negócios para ilustrar os pontos fortes e fracos das instituições, destacando oportunidades para possíveis melhorias.

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Publicado

27-06-2025

Como Citar

Talebzadeh, S., Alvandi Behineh, E., Masoomifard, M., Taheri, M., & Shakeri Nasab, S. (2025). Avaliação de desempenho e análise importância-desempenho de universidades baseada no BSC-AHP em ambiente fuzzy. Cadernos De Educação, Tecnologia E Sociedade, 18(2), 487–503. https://doi.org/10.14571/brajets.v18.n2.487-503

Edição

v. 18 n. 2 (2025)

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Artigo

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Copyright (c) 2025 Sara Talebzadeh, Elmira Alvandi Behineh, Marjan Masoomifard, Munes Taheri, Shayegan Shakeri Nasab

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