Social Management and Digital Communications as Important Components of Modern Higher Education

Authors

  • Liudmyla Mialkovska Lutsk National Technical University
  • Rymma Redchuk Private Higher Educational Institution Academy of Recreational Technologies and Law
  • Iryna Sushyk Lutsk National Technical University
  • Yaroslava Martyniuk Lutsk National Technical University
  • Oksana Maiboroda Lutsk National Technical University
  • Nadiia Savchuk Lutsk National Technical University

DOI:

https://doi.org/10.14571/brajets.v16.n1.143-152

Keywords:

Social management, digital communications, digital means, higher education, learning, innovation

Abstract

Social management and digital communications are highly topical and widely recognized as an important component of modern higher education. They provide a great number of benefits that contribute to higher education development. The key reasons why they are considered powerful means are: effective communication and support services, engagement and interaction, accessible and flexible learning, networking and professional development, data analytics and insights, collaboration and teamwork, global reach and cultural exchange, outreach and recruitment. Thus, the aim of the paper is to study the peculiarities of using digital communications for social management at higher education institutions in Ukraine. Instruments of data collection used were analysis of scientific sources, questionnaires, interviews, and focused group discussion. In the paper the main directions of social management were identified and the main aspects of digital communications usage studied. The results of questionnaires and interviews made it possible to rate key reasons of social management and digital communications usage in higher education in Ukraine. Searching the problem provide the opportunities to determine the main barriers of social management and digital communications usage in higher education

References

Abbas, J., Aman, J., Nurnnabi, M., & Bano, S. (2019). The impact of social media on learning behavior for sustainable education: evidence of students from selected universities in Pakistan. Sustain. MDPI. https://doi.org/10.3390/su11061683 [in English].

Aldahdouh, T., Nokelainen, P., & Korhonen, V. (2020). Technology and social media usage in higher education: the influence of individual innovativeness. SAGE Open. https://doi.org/10.1177/2158244019899441 [in English].

Al-Daihani, S., Al-Qallaf, J., & AlSaheeb, S. (2018). Use of social media by social science academics for scholarly communication. Glob. Knowl. Mem. Commun. 67(6/7), 412–424. https://doi.org/10.1108/GKMC-11-2017-0091 [in English].

Ali, Y.S., Hussin, A.R.C., & Dahlan, H.M. (2020). Electronic word of mouth engagement in social commerce platforms: an empirical study. Inf. Dev. 36(3), 438–456. https://doi.org/10.1177/026666691986 [in English].

Assimakopoulos, C., Antoniadis I., Kayas O.G., & Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities. Int J Retail Distrib Manag 45(5):532–549. https://doi.org/10.1108/IJRDM-11-2016-0211 [in English].

Balakrishnan, V. (2017). Key determinants for intention to use social media for learning in higher education institutions. Univ. Access Inf. Soc. 16, 289–301. https://doi.org/10.1007/s10209-016-0457-0 [in English].

Barfi, K.A., Bervell, B., & Arkorful, V. (2021). Integration of social media for smart pedagogy: initial perceptions of senior high school students in Ghana. Educ. Inf. Technol. 26, 3033–3055. https://doi.org/10.1007/s10639-020-10405-y [in English].

Cahoy, D.R. (2015). Toward a fair social use framework for university intellectual property. Journal of College and University Law 41(3): 485–530. [in English].

Chugh, R., Grose, R., & Macht, S. (2021). Social media usage by higher education academics: a scoping review of the literature. Educ. Inf. Technol. 26, 983–999. https://doi.org/10.1007/s10639-020-10288-z [in English].

Donelan, H. (2016). Social media for professional development and networking opportunities in academia. J. Furth. High. Educ. 40(5), 706–729. https://doi.org/10.1080/0309877X.2015.1014321 [in English].

Drake, P. D. (2017). A Study of Digital Communications between Universities and Students. Dissertation. University of Missouri. St. Louis https://www.academia.edu/36947276/A_STUDY_OF_DIGITAL_COMMUNICATIONS_BETWEEN_UNIVERSITIES_AND_STUDENTS [in English].

Dumpit, D.Z., & Fernandez, C.J. (2017). Analysis of the use of social media in higher education institutions (HEIs) using the technology acceptance model. Int J Educ Technol High Educ 14(1). https://doi.org/10.1186/s41239-017-0045-2 [in English].

Dutta, A. (2020). Impact of digital social media on Indian higher education: alternative approaches of online learning during COVID-19 pandemic crisis. Int. J. Sci. Res. Publ. https://doi.org/10.29322/IJSRP.10.05.2020.p10169 [in English].

Hamadi, M., El-Den, J., Sriratanaviriyakul, C., & Azam, S. (2021). A social media adoption framework as pedagogical instruments in higher education classrooms. E-Learning Digit. Media 18(1), 55–85. https://doi.org/10.1177/2042753020950869 [in English].

Hearn, J.C., Warshaw, J.B., & Ciarimboli, E.B. (2016). Privatization and accountability trends and policies in U.S. public higher education. Education and Science 41(184). 1–26 [in English].

Johnson J., & Walker, B. (2021). Digital Transformation in University Communications and Marketing. https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/digital-transformation-university [in English].

Kromydas Th. (2017). Rethinking higher education and its relationship with social inequalities: Past knowledge, present state and future potential. Palgrave Communications 3(1). DOI: 10.1057/s41599-017-0001-8 [in English].

Lambić, D. (2016) Correlation between Facebook use for educational purposes and academic performance of students. Comput Hum Behav 61. 313–320. https://doi.org/10.1016/j.chb.2016.03.052 [in English].

Lazar, J. (2021). Managing digital accessibility at universities during the COVID-19 pandemic. Univ. Access Inf. Soc.. https://doi.org/10.1007/s10209-021-00792-5 [in English].

Le, T.D., Dobele, A.R., & Robinson, L.J. (2019). Information sought by prospective students from social media electronic word-of-mouth during the university choice process. J High Educ Policy Manag 41(1). 18–34. https://doi.org/10.1080/1360080X.2018.1538595 [in English].

Lumina Foundation (2015) Student Loans: How Did We Get Here? Growth of Federal Student Loans. Indianapolis, IN: Lumina Foundation. [in English].

Luo, T., Freeman, C., & Stefaniak, J. (2020). “Like, comment, and share” – professional development through social media in higher education: a systematic review. Educ. Technol. Res. Dev. 68, 1659–1683. https://doi.org/10.1007/s11423-020-09790-5 [in English].

Meishar-Tal, H., & Pieterse, E. (2017). Why do academics use academic social networking sites? Int Rev Res Open Dist Learn 18(1). https://doi.org/10.19173/irrodl.v18i1.2643 [in English].

Melián-Alzola, L. (2020). Social Networks in Higher Education Management. In: Tatnall, A. (eds) Encyclopedia of Education and Information Technologies. Springer, Cham. https://doi.org/10.1007/978-3-030-10576-1_227 [in English].

Moreira, F., Mesquita, A., & Peres, P. (2017). Customized X-learning environment: social networks & knowledge-sharing tools. Procedia Comput Sci 121. 178–185. https://doi.org/10.1016/j.procs.2017.11.025 [in English].

Muscanell, N., & Utz, S. (2017). Social networking for scientists: an analysis on how and why academics use ResearchGate. Online Inf Rev 41(5). 744–759. https://doi.org/10.1108/OIR-07-2016-0185 [in English].

O’Malley, B. (2016). Consortium to show how to scale up HE for refugees. University World News, issue 405. Available at: http://www.universityworldnews.com/article.php?story=20160318210714950&query=refugees [in English].

Orehovački, T., Etinger, D., & Babić, S. (2019). Modelling an interplay of adoption determinants with respect to social Web applications used in massive online open courses. Univ. Access Inf. Soc. 18. 469–487 https://doi.org/10.1007/s10209-019-00673-y [in English].

Patel, N. (2016). Social media management. Los Angeles, California, USA. https://neilpatel.com/ [in English].

Peruta, A., & Shields, A.B. (2018) Marketing your university on social media: a content analysis of Facebook post types and formats. J Mark High Educ 28(2). 175–191. https://doi.org/10.1080/08841241.2018.1442896 [in English].

Rahman, T., Kim, Y.S., Noh, M., et al. (2021). A study on the determinants of social media based learning in higher education. Educ. Technol. Res. Dev. 69. 1325–1351 https://doi.org/10.1007/s11423-021-09987-2 [in English].

Sadowski, C., Pediaditis, M., & Townsend, R. (2017). University students’ perceptions of social networking sites (SNSs) in their educational experiences at a regional Australian university. Australas J Educ Technol 33(5). 77–90. https://doi.org/10.14742/ajet.2927 [in English].

Santos, A., Lopes, L., & Brasil, M. (2021). Digital Communication on Higher Education Institutions: Challenges and Tools for Research. In book: Advances in Design and Digital Communication. http://dx.doi.org/10.1007/978-3-030-61671-7_36 [in English].

Sengupta, S., & Vaish, A. (2023). A study on social media and higher education during the COVID-19 pandemic. Univ Access Inf Soc https://doi.org/10.1007/s10209-023-00988-x [in English].

Sengupta, S., & Vaish, A. (2022). A study on social networking platforms in higher education institutions. Acad. Market. Stud. J. 26(3) https://www.abacademies.org/articles/a-study-on-social-networking-platforms-in-higher-education-institutions-14786.html [in English].

Sharma, S.K., Joshi, A., & Sharma, H. (2016). A multi-analytical approach to predict the Facebook usage in higher education. Comput Hum Behav 55. 340–353. https://doi.org/10.1016/j.chb.2015.09.020 [in English].

Sobaih, A.E.E., Moustafa, M.A., Ghandforoush, P., & Khan, M. (2016) To use or not to use? Social media in higher education in developing countries. Comput Hum Behav 58. 296–305. https://doi.org/10.1016/j.chb.2016.01.002 [in English].

Sumedrea, S.. Maican, C.I.. Chit,u, I.B., Nichifor, E., Tec˘au, A.S., Lix˘androiu, R.C., & Br˘atucu, G. (2022). Sustainable Digital Communication in Higher Education. A Checklist for Page Loading Speed Optimisation. Sustainability, 14, 10135. https://doi.org/10.3390/su141610135 [in English].

Uslu, B. (2018). Strategic actions and strategy changes in European universities: clues from institutional evaluation reports of the European University Association. Eur J High Educ 8(2). 215–229. https://doi.org/10.1080/21568235.2018.1432370 [in English].

Vrontis, D., El Nemar, S., Ouwaida, A., & Shams, S.R. (2018). The impact of social media on international student recruitment: the case of Lebanon. J Int Educ Bus 11(1). 79–103. https://doi.org/10.1108/JIEB-05-2017-0020 [in English].

Žalėnienė, I., & Pereira, P. (2021). Higher education for sustainability: a global perspective. Geogr. Sustain. 2(2). 99–106 https://doi.org/10.1016/j.geosus.2021.05.001 [in English].

Zhang, Q., Peck, K.L., Hristova, A., et al. (2016). Exploring the communication preferences of MOOC learners and the value of preference-based groups: is grouping enough? Educ. Technol. Res. Dev. 64, 809–837. https://doi.org/0.1007/s11423-016-9439-4 [in English].

Downloads

Published

2023-03-23

Issue

Section

The global development of innovative technologies and their impact on the educat