Social Management and Digital Communications as Important Components of Modern Higher Education


  • Liudmyla Mialkovska Lutsk National Technical University
  • Rymma Redchuk Private Higher Educational Institution Academy of Recreational Technologies and Law
  • Iryna Sushyk Lutsk National Technical University
  • Yaroslava Martyniuk Lutsk National Technical University
  • Oksana Maiboroda Lutsk National Technical University
  • Nadiia Savchuk Lutsk National Technical University



Social management, digital communications, digital means, higher education, learning, innovation


Social management and digital communications are highly topical and widely recognized as an important component of modern higher education. They provide a great number of benefits that contribute to higher education development. The key reasons why they are considered powerful means are: effective communication and support services, engagement and interaction, accessible and flexible learning, networking and professional development, data analytics and insights, collaboration and teamwork, global reach and cultural exchange, outreach and recruitment. Thus, the aim of the paper is to study the peculiarities of using digital communications for social management at higher education institutions in Ukraine. Instruments of data collection used were analysis of scientific sources, questionnaires, interviews, and focused group discussion. In the paper the main directions of social management were identified and the main aspects of digital communications usage studied. The results of questionnaires and interviews made it possible to rate key reasons of social management and digital communications usage in higher education in Ukraine. Searching the problem provide the opportunities to determine the main barriers of social management and digital communications usage in higher education


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