Linguistic means of identity construction in media texts (comparative analysis of political interviews)
DOI:
https://doi.org/10.14571/brajets.v17.nse2.195-207Keywords:
linguistic identity, political discourse, public opinion, social identity, societyAbstract
The study aimed to determine and explain the influence of discourse of political interviews on audience identity construction and their understanding of social and political processes. Methods of cross-cultural analysis, Critical Discourse Analysis (CDA), the method of linguistic analysis of identity markers in media text, and the method of linguistic analysis of identity markers were used in the study. The reliability of the methods was checked with Cronbach's alpha. The increase in the importance of media and social networks in identity construction indicates reorientation of the modern society towards digital platforms as a key factor of public position determination. Increased individualization was fixed in identity formation, where personal choices and clarity are important factors affecting the self-determination process. The study confirms that identity formation in media texts is a complex and multifaceted process, which includes the interaction of different aspects as individual, group, cultural and political identities. Further research perspectives are the study of the role of new technologies, including artificial intelligence and large data analysis in identity construction and interaction with the audience in the digital environment.References
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