The political-interactional images: the case of Aziz Akhannouch's government

Authors

  • Ouhssou Youssef Faculté des lettres et sciences humainesde Meknès – UMI – Maroc
  • Razmi Khaoula Faculté des lettres et sciences humaines de Meknès – UMI – Maroc
  • Fallous Ali Faculté des lettres et sciences humainesde Meknès – UMI – Maroc

Keywords:

interactional image, ethos, politics, media communication, saying and doing

Abstract

During each interaction, each of the interactants tries to enhance their image in order to protect their territory. This is closely related to pathos, the impact created can be positive or negative, which determines the process of exchange. Indeed, the politician presents themselves to the public in person (deputies, ministers, etc.) or remotely (the people) as an actor who aims for the public/state interest. Their position in the majority or opposition impacts their discursive chain in the context of valuing the governing self and devaluing the opposing other. This political dichotomy and competition disappear when the issue concerns a common objective, essentially, the question of Moroccan Sahara (the personal territory = the Moroccan territory). Henceforth, to understand the functioning of ethos in a political context, we have opted for a pragmatic analysis, namely interactional pragmatics. Saying and doing are intertwined with the aim of carrying out a performative political action, the set of speech acts constituting the conversation determining on the one hand the praise of the self, on the other hand the intended impact of the production.

Author Biographies

Ouhssou Youssef, Faculté des lettres et sciences humainesde Meknès – UMI – Maroc

Professeur, Faculté des lettres et sciences humainesde Meknès – UMI – Maroc Équipe de recherche : langages, discours et société

Razmi Khaoula, Faculté des lettres et sciences humaines de Meknès – UMI – Maroc

Faculté des lettres et sciences humaines de Meknès – UMI – Maroc Équipe de recherche : langages, discours et société

Fallous Ali, Faculté des lettres et sciences humainesde Meknès – UMI – Maroc

Faculté des lettres et sciences humainesde Meknès – UMI – Maroc Équipe de recherche : langages, discours et société

References

Chakib Benmousa en interaction avec un député pendant les questions orales hebdomadaires le 27/06/2022 URL : https://www.youtube.com/watch?v=aWkW6YYJXe0

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Published

2024-12-27

Issue

Vol. 17 No. se4 (2024)

Section

For Mobilizing Communication Science for the Planet

License

Copyright (c) 2024 Ouhssou Youssef, Razmi Khaoula, Fallous Ali

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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