Experiential learning and the use of business models in the educational scenario: from bibliometrics to metasynthesis
DOI:
https://doi.org/10.14571/brajets.v19.n1.365-391Keywords:
Experiential Learning, Business Models, Educational Institutions, Bibliometric study, MetasynthesisAbstract
Given educational and market demands, educational institutions have embraced Experiential Learning (EL) in their spaces, especially in the areas of applied social sciences, and have used the Business Models (BM) approach as a complementary tool. Therefore, this article aimed to map the theoretical context of studies on EL and BM and to meta-synthesize qualitative investigations, highlighting the main axes of experiential activities carried out in educational institutions and proposing a research agenda. As a methodological approach, this research employs two methods: Bibliometric analysis, using the Scopus database, and Meta-synthesis, conducted using the Scopus, Web of Science, Sage Journals, Wiley Online Library, and Oxford Journals databases. Both methods were applied without temporal restrictions, in accordance with the assumptions proposed by Prado et al. (2016) and Hoon (2013), respectively. The results indicate a significant trend in scientific production, relevant authors, and prominent terms in the field. Four main areas of activity for EL and BM were identified: Entrepreneurship, Sustainability, Academic Cyberspace, and Student Mentoring. These areas present perspectives focused on both the ontological and practical context of EL activity related to BM. It is concluded that the scientific field of EL and BM is promising, and perspectives for future analyses of the scenario are observed.
References
Abdulwahed, M., & Nagy, Z. K. (2009). Applying Kolb's Experiential Learning Cycle for Laboratory Education. Journal of Engineering Education, v. 98. P. 283-294. https://doi.org/10.1002/j.2168-9830.2009.tb01025.x
Andersen, T. C. K., Aagaard, A. & Magnusson, M. (2022). Exploring business model innovation in SMEs in a digital context: Organizing search behaviours, experimentation and decision-making. Creativity and Innovation Management, v. 31, n. 1, p. 19- 34. https://doi.org/10.1111/caim.12474
Baruah, B. J., & Ward, T. (2014). Enhancing intrapreneurial skills of students through entrepreneurship education: a case study of an interdisciplinary Engineering Management Programme. In: 13th International Conference on Information Technology based Higher Education and Training (ITHET), 11-13. IEEE.GBR, pp. 1-6. https://doi.org/10.1109/ITHET.2014.7155682
Bengtsson, M. Kock, S. (2014). Coopetition—Quo vadis? Past accomplishments and future challenges, Industrial Marketing Management, v. 43, n. 2, 2014, p. 180-188, https://doi.org/10.1016/j.indmarman.2014.02.015
Berbegal-Mirabent, J., Gil-Doménech, D., & Ribeiro-Soriano, D. E. (2020). Fostering university-industry collaborations through university teaching. Knowledge Management Research & Practice, v. 18, n. 3, p. 263-275. https://doi.org/10.1080/14778238.2019.1638738
Blair, D. J. (2016). Experiential Learning for Teacher Professional Development at Historic Sites. Journal of Experiential Education, v. 39, n. 2, p. 130–144. https://doi.org/10.1177/1053825916629164
Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy & Leadership, v. 35, n. 6, p. 12-17. https://doi.org/10.1108/10878570710833714
Chesbrough, H., & Rosenbloom, R.S. (2002). The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spin-Off Companies. Industrial and Corporate Change, v. 11, p. 529-555. https://doi.org/10.1093/icc/11.3.529
Corbett, A. C. (2005). Experiential Learning within the Process of Opportunity Identification and Exploitation. Entrepreneurship Theory and Practice, v. 29, n. 4, p. 473–491. https://doi.org/10.1111/j.1540-6520.2005.00094.x
Davidsson, P. (2015). Entrepreneurial opportunities and the entrepreneurship nexus: A re-conceptualization, Journal of Business Venturing, v. 30, n. 5, p. 674-695, https://doi.org/10.1016/j.jbusvent.2015.01.002
Dean, K. L., Wright, S., & Forray, J. M. (2020). Experiential Learning and the Moral Duty of Business Schools. AMLE, v. 19, p. 569–583. https://doi.org/10.5465/amle.2018.0335
Demil, B., & Lecocq, X. (2010). Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, v. 43, p. 227-246. https://doi.org/10.1016/j.lrp.2010.02.004
Easterby-Smith, M., Lyles, M.A. and Tsang, E.W.K. (2008), Inter-Organizational Knowledge Transfer: Current Themes and Future Prospects. Journal of Management Studies, 45: 677-690. https://doi.org/10.1111/j.1467-6486.2008.00773.x
Fenwick, T. J. (2000). Expanding Conceptions of Experiential Learning: A Review of the Five Contemporary Perspectives on Cognition. Adult Education Quarterly, v. 50, n. 4, p. 243–272. https://doi.org/10.1177/07417130022087035
Ferreira, C.C. (2020). Experiential learning theory and hybrid entrepreneurship: factors influencing the transition to full-time entrepreneurship. International Journal of Entrepreneurial Behavior & Research, v. 26, n. 8, p. 1845-1863. https://doi.org/10.1108/IJEBR-12-2019-0668
Foo, S. C., & Foo, K. K. (2022). Purposeful Field Trip: Impact on Experiential Learning Opportunities and Critical Thinking Skills. Pertanika J. Soc. Sci. & Hum., v. 30, n. 1, p. 1 – 30. https://doi.org/10.47836/pjssh.30.1.01
Ghezzi, A., Cavallo, A., Sanasi, S. & Rangone, A. (2022). Opening up to startup collaborations: open business models and value co-creation in SMEs. Competitiveness Review, v. 32, n. 7, p. 40-61. https://doi.org/10.1108/CR-04-2020-0057
Gosen, J., & Washbush, J. (2004). A Review of Scholarship on Assessing Experiential Learning Effectiveness. Simulation & Gaming, v. 35, n. 2, p. 270–293. https://doi.org/10.1177/1046878104263544
Holdford, D. A., Pontinha, V. M., & Wagner, T. D. (2022). Using the Business Model Canvas to Guide Doctor of Pharmacy Students in Building Business Plans. American Journal of Pharmaceutical Education, v. 86, n. 3, Article 8719. https://pubmed.ncbi.nlm.nih.gov/34385177/
Hoon, C. (2013). Meta-synthesis of qualitative case studies: An approach to theory building. Organizational Research Methods, v. 16, n. 4, p. 522-556. https://doi.org/10.1177/1094428113484969
Hoveskog, M., Halila, F., & Danilovic, M. (2015). Early Phases of Business Model Innovation: An Ideation Experience Workshop in the Classroom. Decision Sciences Journal of Innovative Education, v. 13, p. 177-195. https://doi.org/10.1111/dsji.12061
Hoveskog, M., Halila, F. Mattsson, M. Upward, A. & Karlsson, N. (2018). Education for Sustainable Development: Business modelling for flourishing. Journal of Cleaner Production, v.172, p. 4383- 4396. https://doi.org/10.1016/j.jclepro.2017.04.112
Huerta, M.F. M., Diegoli, R. B., & Reynoso, A. S. (2017). Building Entrepreneurship Competencies through the development of Geographic Information Systems Apps. In: 9TH International Conference on Education and New Learning Technologies, 3-5, 2017, Barcelona- Spain, p. 7487-7490. https://library.iated.org/view/MATAMOROSHUERTA2017BUI
Kolb, A. Y., & Kolb, D. A. (2005). Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education. Academy of Management Learning & Education, v. 4, n. 2, p. 193–212 http://www.jstor.org/stable/40214287
Kolb, A. Y., & Kolb, D. A. (2009). The Learning Way: Meta-cognitive Aspects of Experiential Learning. Simulation & Gaming, v. 40, n. 3, p. 297–327. https://doi.org/10.1177/1046878108325713
Li, C., Yang, Y., & Jing, Y. (2022). Formulation of teaching strategies for graduation internship based on the experiential learning styles of nursing undergraduates: a non-randomized controlled trial. BMC Med Educ. v. 22, n. 1, p. 153. https://doi.org/10.1186/s12909-022-03221-0
Liang, A. R. (2021). Examining the factors of experiential learning and teaching style: A case study of a hospitality and tourism program. Journal of Hospitality, Leisure. Sport & Tourism Education, v. 29, 100332. https://doi.org/10.1016/j.jhlste.2021.100332
Lynch M., Andersson G., & Johansen F. R. (2021). Merging Systems Thinking with Entrepreneurship: Shifting Students’ Mindsets towards Crafting a More Sustainable Future. Sustainability, v. 13, n. 9, p. 4946. https://doi.org/10.3390/su13094946
Mattos, A. C., Scur, G., & Albuquerque, T. L. M. (2022). Evaluation of circular business model: Theory of Change approach. Evaluation and Program Planning, v. 92, 102069. https://pubmed.ncbi.nlm.nih.gov/35338980/
Minatogawa, V., et al. (2022). Towards Systematic Sustainable Business Model Innovation: What Can We Learn from Business Model Innovation. Sustainability, v. 14, 2939. https://doi.org/10.3390/su14052939
Motta, V. F., & Galina, S. V. R. (2023). Experiential learning in entrepreneurship education: A systematic literature review. Teaching and Teacher Education, [S. l.], v. 121, n.1, p 103919. https://doi.org/10.1016/j.tate.2022.103919
Mugnaini, R., Fujino, A., & Kobashi, N. Y. (2017). Bibliometria e cientometria no Brasil: infraestrutura para avaliação da pesquisa científica na era do Big Data. São Paulo: ECA/USP, 218 p. https://www.livrosabertos.abcd.usp.br/portaldelivrosusp/catalog/book/129
Obi, B. I. N., Eze, T. I., & Chibuzo, N. F. (2021). Experiential learning activities in business education for developing 21st century competencies. Journal of Education for Business, p. 36-42. https://doi.org/10.1080/08832323.2021.1884521
Olson, E. C., Kedrowski, K., & Singh, S. (2021). Students’ perceptions of experiential learning in a political events course: A case study from Iowa. Journal of Convention & Event Tourism, p. 273-295. https://doi.org/10.1080/15470148.2020.1870185
O’reilly, c. A., & tushman, M. L. (2013). Organizational ambidexterity: past, present, and future. Academy of Management Perspectives, 27(4), 324–338. http://www.jstor.org/stable/43822033.
Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation - Inovação em Modelos de Negócios: um manual para visionários, inovadores e revolucionários. Rio de Janeiro, RJ: Atlas Books.
Posselt, T. Abdelkafi, N. Fischer, L. & Tangour, C. (2019). Opportunities and challenges of Higher Education institutions in Europe: An analysis from a business model perspective. Higher Educ Q., v. 73, p. 100– 115. https://doi.org/10.1111/hequ.12192
Prado, J.W., Alcântara, V.C., Carvalho, F.M. Vieira, K. C., Machado, L. K. C. & Tonelli, D. F. (2016). Multivariate analysis of credit risk and bankruptcy research data: a bibliometric study involving different knowledge fields (1968-2014). Scientometrics, 106(3), 1007-1029. https://doi.org/10.1007/s11192-015-1829-6
Satyam; & Aithal, R. K. (2022). Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework. Journal of Marketing Education, v. 44, n. 2, p. 191–202. https://doi.org/10.1177/02734753221084128
Segarra, V. A., & Gentry, W. A. (2021). Taking ownership of your career: professional development through experiential learning. BMC Proc 15 (Suppl 2), v. 15, n. 5. https://doi.org/10.1186/s12919-021-00211-w
Shafer, S. M., Smitha, H. J., & Linder, J. C. (2005). The power of business models. Business Horizons, v. 48, n. 3, p. 199- 207. https://doi.org/10.1016/j.bushor.2004.10.014
Short, Jeremy & Ketchen, David & Shook, Christopher & Ireland, R. (2010). The Concept of “Opportunity” in Entrepreneurship Research: Past Accomplishments and Future Challenges. Journal of Management - J MANAGE. 36. 40-65. 10.1177/0149206309342746.
Silva, L. M. C., Brito, M. J., & Grützmann, A. (2023). O PROCESSO DE CO-INOVAÇÃO EM ECOSSISTEMAS DE INOVAÇÃO: UMA METASSÍNTESE DE ESTUDOS DE CASO. Brazilian Journal of Management and Innovation, 11(1). https://doi.org/10.18226/23190639.v11n1.04
Silva, L. M. C., Vieira, K. C., Grützmann, A., & Prado, J. W. (2024). Beyond Open Innovation: scientific mapping and the synthesis of the Co-innovation process as a new paradigm.International Journal of Innovation -IJI, São Paulo, 12(2), p. 1-73, e24539. https://doi.org/10.5585/2024.24539
Singh, E.P., Doval, J., Kumar, S. & Khan, M.M.S. (2022). Investigating the impact of full-term experiential learning project on management graduates: an emerging economy perspective. Review of International Business and Strategy, v. 32, n. 4, p. 677-694. https://doi.org/10.1108/RIBS-03-2021-0049
Son-Turan, S. (2022). Fostering Equality in Education: The Blockchain Business Model for Higher Education (BBM-HE). Sustainability, v. 14, 2955. https://doi.org/10.3390/su14052955
Talafuse, A. (2021). Marketing research: Innovation, experiential learning, and student engagement. Journal of Education for Business, v. 96, n. 8, p. 552-556. https://doi.org/10.1080/08832323.2021.1887792
Tashjian, E. (2020). The essence of investing: experiential education with a student-run portfolio. Managerial Finance, v. 46, n. 4, p. 530-547. https://doi.org/10.1108/MF-08-2018-0401
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, v. 43, n. 2–3, p. 172-194. https://doi.org/10.1016/j.lrp.2009.07.003
Vanti, N. A. P. (2002). Da bibliometria à webometria: Uma exploração conceitual dos mecanismos utilizados para medir o registro da informação e a difusão do conhecimento. Ciência da Informação, v. 31, n. 2, p. 152–162. https://doi.org/10.1590/S0100-19652002000200016
Vasconcelos, K. C. A., Júnior, A. S., & Silva, P. O. M. (2013). Educação gerencial para atuação em ambientes de negócios sustentáveis: desafios e tendências de uma escola de negócios brasileira. RAM. Revista de Administração Mackenzie [online]. v. 14, n. 4, p. 45-75. https://doi.org/10.1590/S1678-69712013000400003
Vilelas, J. (2020). Investigação -O processo de construção do conhecimento (3rd ed.). Edições Sílabo.
Voldsund, K., & Bragelien, J. (2017). How do Students Respond to use of student mentoring in an Entrepreneurship Course? In: 11TH International Technology, Education and Development Conference. 6-8. Valencia- Spain., p. 5972-5980. DOI:10.21125/inted.2017.1392
Volti, R., & Croissant, J. Society and technological change. Waveland Press, 2024.
Voon, X.P., Wong, L.H., Chen, W. & Looi, C.K. (2019). Principled practical knowledge in bridging practical and reflective experiential learning: case studies of teachers’ professional development. Asia Pacific Educ. Rev., v. 20, p. 641–656. https://doi.org/10.1007/s12564-019-09587-z
Wright, M., Siegel, D.S. & Mustar, P. (2017). An emerging ecosystem for student start-ups. J Technol Transf 42, 909–922. https://doi.org/10.1007/s10961-017-9558-z
Yang, Y., & Lai, Y. (2021). Research on Business Model Innovation of Online Education. In: 4TH International Conference on Information Systems and Computer Aided Education (ICISCAE 2021). Association for Computing Machinery, New York- USA, P. 2334–2338. https://doi.org/10.1145/3482632.3484158
Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Developments and Future Research. Journal of Management, v. 37, n. 4, p. 1019–1042. https://doi.org/10.1177/0149206311406265
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Leisianny Mayara Costa Silva, André Grutzmann, Daniela Meirelles Andrade

This work is licensed under a Creative Commons Attribution 4.0 International License.
The BRAJETS follows the policy for Open Access Journals, provides immediate and free access to its content, following the principle that making scientific knowledge freely available to the public supports a greater global exchange of knowledge and provides more international democratization of knowledge. Therefore, no fees apply, whether for submission, evaluation, publication, viewing or downloading of articles. In this sense, the authors who publish in this journal agree with the following terms: A) The authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License (CC BY), allowing the sharing of the work with recognition of the authorship of the work and initial publication in this journal. B) Authors are authorized to distribute non-exclusively the version of the work published in this journal (eg, publish in the institutional and non-institutional repository, as well as a book chapter), with acknowledgment of authorship and initial publication in this journal. C) Authors are encouraged to publish and distribute their work online (eg, online repositories or on their personal page), as well as to increase the impact and citation of the published work.
