Aprendizagem experiencial e uso de modelos de negócio no cenário educacional: da bibliometria à metassíntese

Autores

  • Leisianny Mayara Costa Silva Universidade Federal de Lavras (UFLA) e Universidade Estadual de Feira de Santana (UEFS)
  • André Grutzmann Universidade Federal de Lavras (UFLA)
  • Daniela Meirelles Andrade Universidade Federal de Lavras (UFLA)

DOI:

https://doi.org/10.14571/brajets.v19.n1.365-391

Palavras-chave:

Aprendizagem Experiencial, Modelos de Negócio, Instituições de ensino, Estudo bibliométrico, Metassíntese

Resumo

Dadas as exigências educacionais e de mercado, as instituições de ensino têm abarcado a Aprendizagem Experiencial (AE) em seus espaços, especialmente as áreas das ciências sociais aplicadas, e utilizado a abordagem de Modelos de Negócios (MNs) como instrumento complementar. Para tanto, este artigo teve como objetivo mapear a conjuntura teórica dos estudos sobre AE e MN e metasintetizar as investigações qualitativas, destacando os principais eixos das atividades experienciais realizadas nas instituições de ensino e propondo uma agenda de pesquisa. Como propositura metodológica, esta pesquisa se configura na aplicação de dois métodos, o Bibliométrico, na base Scopus, e a Metassíntese, conduzida mediante as bases Scopus, Web Of Science Sage Journals, Wiley Online Library e Oxford Journals. Ambos os métodos foram aplicados sem recorte temporal, em consonância com os pressupostos propostos por Prado et al. (2016) e Hoon (2013), respectivamente. Os resultados apontam uma tendência significativa de produção científica, autores relevantes e termos de destaque na área. Foram identificados quatro eixos principais de atuação da AE e MNs: Empreendedorismo, Sustentabilidade, Ciberespaço Acadêmico e Mentoria Estudantil. Tais eixos apresentam perspectivas voltadas tanto para o contexto ontológico quanto prático de atuação da AE relacionado aos MNs. Conclui-se que o campo científico da AE e MNs é promissor e observa-se perspectivas de análises futuras do cenário. 

Referências

Abdulwahed, M., & Nagy, Z. K. (2009). Applying Kolb's Experiential Learning Cycle for Laboratory Education. Journal of Engineering Education, v. 98. P. 283-294. https://doi.org/10.1002/j.2168-9830.2009.tb01025.x

Andersen, T. C. K., Aagaard, A. & Magnusson, M. (2022). Exploring business model innovation in SMEs in a digital context: Organizing search behaviours, experimentation and decision-making. Creativity and Innovation Management, v. 31, n. 1, p. 19- 34. https://doi.org/10.1111/caim.12474

Baruah, B. J., & Ward, T. (2014). Enhancing intrapreneurial skills of students through entrepreneurship education: a case study of an interdisciplinary Engineering Management Programme. In: 13th International Conference on Information Technology based Higher Education and Training (ITHET), 11-13. IEEE.GBR, pp. 1-6. https://doi.org/10.1109/ITHET.2014.7155682

Bengtsson, M. Kock, S. (2014). Coopetition—Quo vadis? Past accomplishments and future challenges, Industrial Marketing Management, v. 43, n. 2, 2014, p. 180-188, https://doi.org/10.1016/j.indmarman.2014.02.015

Berbegal-Mirabent, J., Gil-Doménech, D., & Ribeiro-Soriano, D. E. (2020). Fostering university-industry collaborations through university teaching. Knowledge Management Research & Practice, v. 18, n. 3, p. 263-275. https://doi.org/10.1080/14778238.2019.1638738

Blair, D. J. (2016). Experiential Learning for Teacher Professional Development at Historic Sites. Journal of Experiential Education, v. 39, n. 2, p. 130–144. https://doi.org/10.1177/1053825916629164

Chesbrough, H. (2007). Business model innovation: it's not just about technology anymore. Strategy & Leadership, v. 35, n. 6, p. 12-17. https://doi.org/10.1108/10878570710833714

Chesbrough, H., & Rosenbloom, R.S. (2002). The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spin-Off Companies. Industrial and Corporate Change, v. 11, p. 529-555. https://doi.org/10.1093/icc/11.3.529

Corbett, A. C. (2005). Experiential Learning within the Process of Opportunity Identification and Exploitation. Entrepreneurship Theory and Practice, v. 29, n. 4, p. 473–491. https://doi.org/10.1111/j.1540-6520.2005.00094.x

Davidsson, P. (2015). Entrepreneurial opportunities and the entrepreneurship nexus: A re-conceptualization, Journal of Business Venturing, v. 30, n. 5, p. 674-695, https://doi.org/10.1016/j.jbusvent.2015.01.002

Dean, K. L., Wright, S., & Forray, J. M. (2020). Experiential Learning and the Moral Duty of Business Schools. AMLE, v. 19, p. 569–583. https://doi.org/10.5465/amle.2018.0335

Demil, B., & Lecocq, X. (2010). Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, v. 43, p. 227-246. https://doi.org/10.1016/j.lrp.2010.02.004

Easterby-Smith, M., Lyles, M.A. and Tsang, E.W.K. (2008), Inter-Organizational Knowledge Transfer: Current Themes and Future Prospects. Journal of Management Studies, 45: 677-690. https://doi.org/10.1111/j.1467-6486.2008.00773.x

Fenwick, T. J. (2000). Expanding Conceptions of Experiential Learning: A Review of the Five Contemporary Perspectives on Cognition. Adult Education Quarterly, v. 50, n. 4, p. 243–272. https://doi.org/10.1177/07417130022087035

Ferreira, C.C. (2020). Experiential learning theory and hybrid entrepreneurship: factors influencing the transition to full-time entrepreneurship. International Journal of Entrepreneurial Behavior & Research, v. 26, n. 8, p. 1845-1863. https://doi.org/10.1108/IJEBR-12-2019-0668

Foo, S. C., & Foo, K. K. (2022). Purposeful Field Trip: Impact on Experiential Learning Opportunities and Critical Thinking Skills. Pertanika J. Soc. Sci. & Hum., v. 30, n. 1, p. 1 – 30. https://doi.org/10.47836/pjssh.30.1.01

Ghezzi, A., Cavallo, A., Sanasi, S. & Rangone, A. (2022). Opening up to startup collaborations: open business models and value co-creation in SMEs. Competitiveness Review, v. 32, n. 7, p. 40-61. https://doi.org/10.1108/CR-04-2020-0057

Gosen, J., & Washbush, J. (2004). A Review of Scholarship on Assessing Experiential Learning Effectiveness. Simulation & Gaming, v. 35, n. 2, p. 270–293. https://doi.org/10.1177/1046878104263544

Holdford, D. A., Pontinha, V. M., & Wagner, T. D. (2022). Using the Business Model Canvas to Guide Doctor of Pharmacy Students in Building Business Plans. American Journal of Pharmaceutical Education, v. 86, n. 3, Article 8719. https://pubmed.ncbi.nlm.nih.gov/34385177/

Hoon, C. (2013). Meta-synthesis of qualitative case studies: An approach to theory building. Organizational Research Methods, v. 16, n. 4, p. 522-556. https://doi.org/10.1177/1094428113484969

Hoveskog, M., Halila, F., & Danilovic, M. (2015). Early Phases of Business Model Innovation: An Ideation Experience Workshop in the Classroom. Decision Sciences Journal of Innovative Education, v. 13, p. 177-195. https://doi.org/10.1111/dsji.12061

Hoveskog, M., Halila, F. Mattsson, M. Upward, A. & Karlsson, N. (2018). Education for Sustainable Development: Business modelling for flourishing. Journal of Cleaner Production, v.172, p. 4383- 4396. https://doi.org/10.1016/j.jclepro.2017.04.112

Huerta, M.F. M., Diegoli, R. B., & Reynoso, A. S. (2017). Building Entrepreneurship Competencies through the development of Geographic Information Systems Apps. In: 9TH International Conference on Education and New Learning Technologies, 3-5, 2017, Barcelona- Spain, p. 7487-7490. https://library.iated.org/view/MATAMOROSHUERTA2017BUI

Kolb, A. Y., & Kolb, D. A. (2005). Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education. Academy of Management Learning & Education, v. 4, n. 2, p. 193–212 http://www.jstor.org/stable/40214287

Kolb, A. Y., & Kolb, D. A. (2009). The Learning Way: Meta-cognitive Aspects of Experiential Learning. Simulation & Gaming, v. 40, n. 3, p. 297–327. https://doi.org/10.1177/1046878108325713

Li, C., Yang, Y., & Jing, Y. (2022). Formulation of teaching strategies for graduation internship based on the experiential learning styles of nursing undergraduates: a non-randomized controlled trial. BMC Med Educ. v. 22, n. 1, p. 153. https://doi.org/10.1186/s12909-022-03221-0

Liang, A. R. (2021). Examining the factors of experiential learning and teaching style: A case study of a hospitality and tourism program. Journal of Hospitality, Leisure. Sport & Tourism Education, v. 29, 100332. https://doi.org/10.1016/j.jhlste.2021.100332

Lynch M., Andersson G., & Johansen F. R. (2021). Merging Systems Thinking with Entrepreneurship: Shifting Students’ Mindsets towards Crafting a More Sustainable Future. Sustainability, v. 13, n. 9, p. 4946. https://doi.org/10.3390/su13094946

Mattos, A. C., Scur, G., & Albuquerque, T. L. M. (2022). Evaluation of circular business model: Theory of Change approach. Evaluation and Program Planning, v. 92, 102069. https://pubmed.ncbi.nlm.nih.gov/35338980/

Minatogawa, V., et al. (2022). Towards Systematic Sustainable Business Model Innovation: What Can We Learn from Business Model Innovation. Sustainability, v. 14, 2939. https://doi.org/10.3390/su14052939

Motta, V. F., & Galina, S. V. R. (2023). Experiential learning in entrepreneurship education: A systematic literature review. Teaching and Teacher Education, [S. l.], v. 121, n.1, p 103919. https://doi.org/10.1016/j.tate.2022.103919

Mugnaini, R., Fujino, A., & Kobashi, N. Y. (2017). Bibliometria e cientometria no Brasil: infraestrutura para avaliação da pesquisa científica na era do Big Data. São Paulo: ECA/USP, 218 p. https://www.livrosabertos.abcd.usp.br/portaldelivrosusp/catalog/book/129

Obi, B. I. N., Eze, T. I., & Chibuzo, N. F. (2021). Experiential learning activities in business education for developing 21st century competencies. Journal of Education for Business, p. 36-42. https://doi.org/10.1080/08832323.2021.1884521

Olson, E. C., Kedrowski, K., & Singh, S. (2021). Students’ perceptions of experiential learning in a political events course: A case study from Iowa. Journal of Convention & Event Tourism, p. 273-295. https://doi.org/10.1080/15470148.2020.1870185

O’reilly, c. A., & tushman, M. L. (2013). Organizational ambidexterity: past, present, and future. Academy of Management Perspectives, 27(4), 324–338. http://www.jstor.org/stable/43822033.

Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation - Inovação em Modelos de Negócios: um manual para visionários, inovadores e revolucionários. Rio de Janeiro, RJ: Atlas Books.

Posselt, T. Abdelkafi, N. Fischer, L. & Tangour, C. (2019). Opportunities and challenges of Higher Education institutions in Europe: An analysis from a business model perspective. Higher Educ Q., v. 73, p. 100– 115. https://doi.org/10.1111/hequ.12192

Prado, J.W., Alcântara, V.C., Carvalho, F.M. Vieira, K. C., Machado, L. K. C. & Tonelli, D. F. (2016). Multivariate analysis of credit risk and bankruptcy research data: a bibliometric study involving different knowledge fields (1968-2014). Scientometrics, 106(3), 1007-1029. https://doi.org/10.1007/s11192-015-1829-6

Satyam; & Aithal, R. K. (2022). Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework. Journal of Marketing Education, v. 44, n. 2, p. 191–202. https://doi.org/10.1177/02734753221084128

Segarra, V. A., & Gentry, W. A. (2021). Taking ownership of your career: professional development through experiential learning. BMC Proc 15 (Suppl 2), v. 15, n. 5. https://doi.org/10.1186/s12919-021-00211-w

Shafer, S. M., Smitha, H. J., & Linder, J. C. (2005). The power of business models. Business Horizons, v. 48, n. 3, p. 199- 207. https://doi.org/10.1016/j.bushor.2004.10.014

Short, Jeremy & Ketchen, David & Shook, Christopher & Ireland, R. (2010). The Concept of “Opportunity” in Entrepreneurship Research: Past Accomplishments and Future Challenges. Journal of Management - J MANAGE. 36. 40-65. 10.1177/0149206309342746.

Silva, L. M. C., Brito, M. J., & Grützmann, A. (2023). O PROCESSO DE CO-INOVAÇÃO EM ECOSSISTEMAS DE INOVAÇÃO: UMA METASSÍNTESE DE ESTUDOS DE CASO. Brazilian Journal of Management and Innovation, 11(1). https://doi.org/10.18226/23190639.v11n1.04

Silva, L. M. C., Vieira, K. C., Grützmann, A., & Prado, J. W. (2024). Beyond Open Innovation: scientific mapping and the synthesis of the Co-innovation process as a new paradigm.International Journal of Innovation -IJI, São Paulo, 12(2), p. 1-73, e24539. https://doi.org/10.5585/2024.24539

Singh, E.P., Doval, J., Kumar, S. & Khan, M.M.S. (2022). Investigating the impact of full-term experiential learning project on management graduates: an emerging economy perspective. Review of International Business and Strategy, v. 32, n. 4, p. 677-694. https://doi.org/10.1108/RIBS-03-2021-0049

Son-Turan, S. (2022). Fostering Equality in Education: The Blockchain Business Model for Higher Education (BBM-HE). Sustainability, v. 14, 2955. https://doi.org/10.3390/su14052955

Talafuse, A. (2021). Marketing research: Innovation, experiential learning, and student engagement. Journal of Education for Business, v. 96, n. 8, p. 552-556. https://doi.org/10.1080/08832323.2021.1887792

Tashjian, E. (2020). The essence of investing: experiential education with a student-run portfolio. Managerial Finance, v. 46, n. 4, p. 530-547. https://doi.org/10.1108/MF-08-2018-0401

Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, v. 43, n. 2–3, p. 172-194. https://doi.org/10.1016/j.lrp.2009.07.003

Vanti, N. A. P. (2002). Da bibliometria à webometria: Uma exploração conceitual dos mecanismos utilizados para medir o registro da informação e a difusão do conhecimento. Ciência da Informação, v. 31, n. 2, p. 152–162. https://doi.org/10.1590/S0100-19652002000200016

Vasconcelos, K. C. A., Júnior, A. S., & Silva, P. O. M. (2013). Educação gerencial para atuação em ambientes de negócios sustentáveis: desafios e tendências de uma escola de negócios brasileira. RAM. Revista de Administração Mackenzie [online]. v. 14, n. 4, p. 45-75. https://doi.org/10.1590/S1678-69712013000400003

Vilelas, J. (2020). Investigação -O processo de construção do conhecimento (3rd ed.). Edições Sílabo.

Voldsund, K., & Bragelien, J. (2017). How do Students Respond to use of student mentoring in an Entrepreneurship Course? In: 11TH International Technology, Education and Development Conference. 6-8. Valencia- Spain., p. 5972-5980. DOI:10.21125/inted.2017.1392

Volti, R., & Croissant, J. Society and technological change. Waveland Press, 2024.

Voon, X.P., Wong, L.H., Chen, W. & Looi, C.K. (2019). Principled practical knowledge in bridging practical and reflective experiential learning: case studies of teachers’ professional development. Asia Pacific Educ. Rev., v. 20, p. 641–656. https://doi.org/10.1007/s12564-019-09587-z

Wright, M., Siegel, D.S. & Mustar, P. (2017). An emerging ecosystem for student start-ups. J Technol Transf 42, 909–922. https://doi.org/10.1007/s10961-017-9558-z

Yang, Y., & Lai, Y. (2021). Research on Business Model Innovation of Online Education. In: 4TH International Conference on Information Systems and Computer Aided Education (ICISCAE 2021). Association for Computing Machinery, New York- USA, P. 2334–2338. https://doi.org/10.1145/3482632.3484158

Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Developments and Future Research. Journal of Management, v. 37, n. 4, p. 1019–1042. https://doi.org/10.1177/0149206311406265

Publicado

2026-03-28

Edição

Secção

Article

Como Citar

Silva, L. M. C., Grutzmann, A., & Andrade, D. M. (2026). Aprendizagem experiencial e uso de modelos de negócio no cenário educacional: da bibliometria à metassíntese. Cadernos De Educação Tecnologia E Sociedade, 19(1), 365-391. https://doi.org/10.14571/brajets.v19.n1.365-391