The Problematics of Value Orientations in the Discourse of Contemporary Ukraine

Abstract

The relevance of the chosen topic is based on the importance of understanding how values influence individual and societal behavior, particularly in times of crisis. The shift in values in response to social crises and global transformations demands detailed analysis to understand how they adapt to new conditions and which factors have the most significant influence on this process. In this study the problem of value orientations in Ukrainian society under martial law was analyzed. The following methods were used: the method of abstraction and generalization; the method of analysis and synthesis; a systems approach; axiological approach; sociocultural analysis. Research on value orientations in Ukrainian society shows that their transformation is directly linked to social, political, and military events that have affected societal priorities and individual beliefs. Following the outbreak of the full-scale war, the values prioritized by Ukrainians have become security, protection, freedom, independence, solidarity, and patriotism. These values have come to the forefront as society faces an existential threat, prompting a reevaluation of previous orientations. In this context, national identity has gained particular importance, with Ukrainians perceiving it not only as cultural and historical heritage but also as the foundation for their fight for the right to exist. Another significant aspect is the shift away from material values. In times of war, moral categories such as honor, responsibility, humanity, helping others, volunteerism, and collective actions take precedence. The relationship between society and government has also changed, with heightened demands for transparency, honesty, and accountability from political leaders. Values provide direction for actions and serve as benchmarks for comparing reality with desired outcomes (during crises, such as war, they become guiding principles, influencing priorities and decision-making). In times of war or social instability, values related to security, stability, and protection take precedence, altering people’s priorities and behavioral strategies. Media, politics, and other social factors can significantly influence the formation and transformation of values, which is especially evident during an information war. Finally, during periods of profound social change, the breakdown of old value systems can lead to anomie (social disorganization) and polarization within society.