Customization of Financial Services: Digitalization, Transformation, Trust, Emphasizing the Role of Education in Processes

Autores

  • Yurii Yevtushenko Chernihiv Polytechnic National University Chernihiv, Ukraine
  • Mykhailo Bilyi Vasyl Stefanyk Precarpathian National University Ivano-Frankivsk, Ukraine
  • Serhii Lesun Chernihiv Polytechnic National University Chernihiv, Ukraine
  • Yuriy Fedoriv Chernihiv Polytechnic National University Chernihiv, Ukraine
  • Andrii Kravchenko Chernihiv Polytechnic National University Chernihiv, Ukraine
  • Oleksii Akinchyts Chernihiv Polytechnic National University Chernihiv, Ukraine

DOI:

https://doi.org/10.14571/brajets.v18.nse3.239-249

Palavras-chave:

Financial Services, Digital Technologies, Educational Processes, Financial Institution, Digital Economy

Resumo

The article examines the influence of digital technologies on the functioning of the financial services market emphasizing the role of education in processes. Among the main research methods, the following are used in the article: observation, content analysis, comparison, induction, deduction, abstraction, statistical methods for visualizing analytical information. As a result, considerable attention was paid to revealing the essence of customization and the peculiarities of its implementation in the field of financial services. The prerequisites for the customization of financial services were also identified. Analysis of the state of implementation of modern digital technologies by financial institutions made it possible to specify the advantages of using such technologies for consumers of financial services and financial institutions. The article analyzes in detail the role of information and communication innovations in the formation of trust in the field of financial services between banking and non-banking financial institutions and their clients, and considers the mechanism of such trust formation. Attention is also paid to the description of future prerequisites for further customization of financial services, the growth of trust between financial intermediaries and consumers of such services in the conditions of the formation of the digital economy.

Referências

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Publicado

2025-03-14

Como Citar

Yevtushenko , Y., Bilyi , M., Lesun , S., Fedoriv , Y., Kravchenko , A., & Akinchyts , O. (2025). Customization of Financial Services: Digitalization, Transformation, Trust, Emphasizing the Role of Education in Processes. Cadernos De Educação Tecnologia E Sociedade, 18(se3), 239–249. https://doi.org/10.14571/brajets.v18.nse3.239-249

Edição

Vol. 18 N.º se3 (2025)

Secção

Article

Licença

Direitos de Autor (c) 2025 Yurii Yevtushenko , Mykhailo Bilyi , Serhii Lesun , Yuriy Fedoriv , Andrii Kravchenko , Oleksii Akinchyts

Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.

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