Gestão Social e Comunicações Digitais como Componentes Importantes do Ensino Superior Moderno
DOI:
https://doi.org/10.14571/brajets.v16.n1.143-152Palavras-chave:
Gestão social, comunicação digital, meios digitais, ensino superior, aprendizagem, inovaçãoResumo
A gestão social e as comunicações digitais são altamente atuais e amplamente reconhecidas como um componente importante do ensino superior moderno. Eles fornecem um grande número de benefícios que contribuem para o desenvolvimento do ensino superior. As principais razões pelas quais eles são considerados meios poderosos são: comunicação eficaz e serviços de suporte, engajamento e interação, aprendizado acessível e flexível, networking e desenvolvimento profissional, análise de dados e insights, colaboração e trabalho em equipe, alcance global e intercâmbio cultural, divulgação e recrutamento. Assim, o objetivo do artigo é estudar as peculiaridades do uso de comunicações digitais para gestão social em instituições de ensino superior na Ucrânia. Os instrumentos de coleta de dados utilizados foram análise de fontes científicas, questionários, entrevistas e discussão em grupo. No artigo foram identificadas as principais direções da gestão social e estudados os principais aspectos do uso das comunicações digitais. Os resultados dos questionários e das entrevistas permitiram avaliar as principais razões da gestão social e do uso de comunicações digitais no ensino superior na Ucrânia. A pesquisa do problema oferece oportunidades para determinar as principais barreiras da gestão social e do uso de comunicações digitais no ensino superior.Referências
Abbas, J., Aman, J., Nurnnabi, M., & Bano, S. (2019). The impact of social media on learning behavior for sustainable education: evidence of students from selected universities in Pakistan. Sustain. MDPI. https://doi.org/10.3390/su11061683 [in English].
Aldahdouh, T., Nokelainen, P., & Korhonen, V. (2020). Technology and social media usage in higher education: the influence of individual innovativeness. SAGE Open. https://doi.org/10.1177/2158244019899441 [in English].
Al-Daihani, S., Al-Qallaf, J., & AlSaheeb, S. (2018). Use of social media by social science academics for scholarly communication. Glob. Knowl. Mem. Commun. 67(6/7), 412–424. https://doi.org/10.1108/GKMC-11-2017-0091 [in English].
Ali, Y.S., Hussin, A.R.C., & Dahlan, H.M. (2020). Electronic word of mouth engagement in social commerce platforms: an empirical study. Inf. Dev. 36(3), 438–456. https://doi.org/10.1177/026666691986 [in English].
Assimakopoulos, C., Antoniadis I., Kayas O.G., & Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities. Int J Retail Distrib Manag 45(5):532–549. https://doi.org/10.1108/IJRDM-11-2016-0211 [in English].
Balakrishnan, V. (2017). Key determinants for intention to use social media for learning in higher education institutions. Univ. Access Inf. Soc. 16, 289–301. https://doi.org/10.1007/s10209-016-0457-0 [in English].
Barfi, K.A., Bervell, B., & Arkorful, V. (2021). Integration of social media for smart pedagogy: initial perceptions of senior high school students in Ghana. Educ. Inf. Technol. 26, 3033–3055. https://doi.org/10.1007/s10639-020-10405-y [in English].
Cahoy, D.R. (2015). Toward a fair social use framework for university intellectual property. Journal of College and University Law 41(3): 485–530. [in English].
Chugh, R., Grose, R., & Macht, S. (2021). Social media usage by higher education academics: a scoping review of the literature. Educ. Inf. Technol. 26, 983–999. https://doi.org/10.1007/s10639-020-10288-z [in English].
Donelan, H. (2016). Social media for professional development and networking opportunities in academia. J. Furth. High. Educ. 40(5), 706–729. https://doi.org/10.1080/0309877X.2015.1014321 [in English].
Drake, P. D. (2017). A Study of Digital Communications between Universities and Students. Dissertation. University of Missouri. St. Louis https://www.academia.edu/36947276/A_STUDY_OF_DIGITAL_COMMUNICATIONS_BETWEEN_UNIVERSITIES_AND_STUDENTS [in English].
Dumpit, D.Z., & Fernandez, C.J. (2017). Analysis of the use of social media in higher education institutions (HEIs) using the technology acceptance model. Int J Educ Technol High Educ 14(1). https://doi.org/10.1186/s41239-017-0045-2 [in English].
Dutta, A. (2020). Impact of digital social media on Indian higher education: alternative approaches of online learning during COVID-19 pandemic crisis. Int. J. Sci. Res. Publ. https://doi.org/10.29322/IJSRP.10.05.2020.p10169 [in English].
Hamadi, M., El-Den, J., Sriratanaviriyakul, C., & Azam, S. (2021). A social media adoption framework as pedagogical instruments in higher education classrooms. E-Learning Digit. Media 18(1), 55–85. https://doi.org/10.1177/2042753020950869 [in English].
Hearn, J.C., Warshaw, J.B., & Ciarimboli, E.B. (2016). Privatization and accountability trends and policies in U.S. public higher education. Education and Science 41(184). 1–26 [in English].
Johnson J., & Walker, B. (2021). Digital Transformation in University Communications and Marketing. https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/digital-transformation-university [in English].
Kromydas Th. (2017). Rethinking higher education and its relationship with social inequalities: Past knowledge, present state and future potential. Palgrave Communications 3(1). DOI: 10.1057/s41599-017-0001-8 [in English].
Lambić, D. (2016) Correlation between Facebook use for educational purposes and academic performance of students. Comput Hum Behav 61. 313–320. https://doi.org/10.1016/j.chb.2016.03.052 [in English].
Lazar, J. (2021). Managing digital accessibility at universities during the COVID-19 pandemic. Univ. Access Inf. Soc.. https://doi.org/10.1007/s10209-021-00792-5 [in English].
Le, T.D., Dobele, A.R., & Robinson, L.J. (2019). Information sought by prospective students from social media electronic word-of-mouth during the university choice process. J High Educ Policy Manag 41(1). 18–34. https://doi.org/10.1080/1360080X.2018.1538595 [in English].
Lumina Foundation (2015) Student Loans: How Did We Get Here? Growth of Federal Student Loans. Indianapolis, IN: Lumina Foundation. [in English].
Luo, T., Freeman, C., & Stefaniak, J. (2020). “Like, comment, and share” – professional development through social media in higher education: a systematic review. Educ. Technol. Res. Dev. 68, 1659–1683. https://doi.org/10.1007/s11423-020-09790-5 [in English].
Meishar-Tal, H., & Pieterse, E. (2017). Why do academics use academic social networking sites? Int Rev Res Open Dist Learn 18(1). https://doi.org/10.19173/irrodl.v18i1.2643 [in English].
Melián-Alzola, L. (2020). Social Networks in Higher Education Management. In: Tatnall, A. (eds) Encyclopedia of Education and Information Technologies. Springer, Cham. https://doi.org/10.1007/978-3-030-10576-1_227 [in English].
Moreira, F., Mesquita, A., & Peres, P. (2017). Customized X-learning environment: social networks & knowledge-sharing tools. Procedia Comput Sci 121. 178–185. https://doi.org/10.1016/j.procs.2017.11.025 [in English].
Muscanell, N., & Utz, S. (2017). Social networking for scientists: an analysis on how and why academics use ResearchGate. Online Inf Rev 41(5). 744–759. https://doi.org/10.1108/OIR-07-2016-0185 [in English].
O’Malley, B. (2016). Consortium to show how to scale up HE for refugees. University World News, issue 405. Available at: http://www.universityworldnews.com/article.php?story=20160318210714950&query=refugees [in English].
Orehovački, T., Etinger, D., & Babić, S. (2019). Modelling an interplay of adoption determinants with respect to social Web applications used in massive online open courses. Univ. Access Inf. Soc. 18. 469–487 https://doi.org/10.1007/s10209-019-00673-y [in English].
Patel, N. (2016). Social media management. Los Angeles, California, USA. https://neilpatel.com/ [in English].
Peruta, A., & Shields, A.B. (2018) Marketing your university on social media: a content analysis of Facebook post types and formats. J Mark High Educ 28(2). 175–191. https://doi.org/10.1080/08841241.2018.1442896 [in English].
Rahman, T., Kim, Y.S., Noh, M., et al. (2021). A study on the determinants of social media based learning in higher education. Educ. Technol. Res. Dev. 69. 1325–1351 https://doi.org/10.1007/s11423-021-09987-2 [in English].
Sadowski, C., Pediaditis, M., & Townsend, R. (2017). University students’ perceptions of social networking sites (SNSs) in their educational experiences at a regional Australian university. Australas J Educ Technol 33(5). 77–90. https://doi.org/10.14742/ajet.2927 [in English].
Santos, A., Lopes, L., & Brasil, M. (2021). Digital Communication on Higher Education Institutions: Challenges and Tools for Research. In book: Advances in Design and Digital Communication. http://dx.doi.org/10.1007/978-3-030-61671-7_36 [in English].
Sengupta, S., & Vaish, A. (2023). A study on social media and higher education during the COVID-19 pandemic. Univ Access Inf Soc https://doi.org/10.1007/s10209-023-00988-x [in English].
Sengupta, S., & Vaish, A. (2022). A study on social networking platforms in higher education institutions. Acad. Market. Stud. J. 26(3) https://www.abacademies.org/articles/a-study-on-social-networking-platforms-in-higher-education-institutions-14786.html [in English].
Sharma, S.K., Joshi, A., & Sharma, H. (2016). A multi-analytical approach to predict the Facebook usage in higher education. Comput Hum Behav 55. 340–353. https://doi.org/10.1016/j.chb.2015.09.020 [in English].
Sobaih, A.E.E., Moustafa, M.A., Ghandforoush, P., & Khan, M. (2016) To use or not to use? Social media in higher education in developing countries. Comput Hum Behav 58. 296–305. https://doi.org/10.1016/j.chb.2016.01.002 [in English].
Sumedrea, S.. Maican, C.I.. Chit,u, I.B., Nichifor, E., Tec˘au, A.S., Lix˘androiu, R.C., & Br˘atucu, G. (2022). Sustainable Digital Communication in Higher Education. A Checklist for Page Loading Speed Optimisation. Sustainability, 14, 10135. https://doi.org/10.3390/su141610135 [in English].
Uslu, B. (2018). Strategic actions and strategy changes in European universities: clues from institutional evaluation reports of the European University Association. Eur J High Educ 8(2). 215–229. https://doi.org/10.1080/21568235.2018.1432370 [in English].
Vrontis, D., El Nemar, S., Ouwaida, A., & Shams, S.R. (2018). The impact of social media on international student recruitment: the case of Lebanon. J Int Educ Bus 11(1). 79–103. https://doi.org/10.1108/JIEB-05-2017-0020 [in English].
Žalėnienė, I., & Pereira, P. (2021). Higher education for sustainability: a global perspective. Geogr. Sustain. 2(2). 99–106 https://doi.org/10.1016/j.geosus.2021.05.001 [in English].
Zhang, Q., Peck, K.L., Hristova, A., et al. (2016). Exploring the communication preferences of MOOC learners and the value of preference-based groups: is grouping enough? Educ. Technol. Res. Dev. 64, 809–837. https://doi.org/0.1007/s11423-016-9439-4 [in English].
Downloads
Publicado
Edição
Seção
Licença
Copyright (c) 2023 Liudmyla Mialkovska, Rymma Redchuk, Iryna Sushyk, Yaroslava Martyniuk, Oksana Maiboroda, Nadiia Savchuk
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License. A revista segue a política para Periódicos de Acesso Livre, oferecendo acesso livre, imediato e gratuito ao seu conteúdo, seguindo o princípio de que disponibilizar gratuitamente o conhecimento científico ao público proporciona mais democratização internacional do conhecimento. Por isso, não se aplica taxas, sejam elas para submissão, avaliação, publicação, visualização ou downloads dos artigos. Além disso, a revista segue a licença Creative Common (CC BY) permitindo qualquer divulgação do artigo, desde que sejam referenciados o artigo original. Neste sentido, os autores que publicam nesta revista concordam com os seguintes termos: A) Os autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Attribution License (CC BY), permitindo o compartilhamento do trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista. B) Autores têm autorização para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional e não institucional, bem como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista. C) Autores sãoo estimulados a publicar e distribuir seu trabalho online (ex.: repositórios online ou na sua página pessoal), bem como aumentar o impacto e a citação do trabalho publicado.