Enhancing HR Communication and Retention in Odoo ERP through AI Integration

Authors

  • Ahmed Gharabti Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco https://orcid.org/0009-0002-0571-4021
  • Imane El Kortbi Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco https://orcid.org/0009-0001-0016-7682
  • Houssame Nekhass Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco
  • Ahmed Bendahmane Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco https://orcid.org/0000-0003-3843-4800

Keywords:

Artificial Intelligence, Odoo ERP, Human Resources, Employee Performance, Digital Communication

Abstract

In this rapidly changing business scenario, human resources feature as one of the most pivotal or vital factors of any organization. This article elaborates the incorporation of artificial intelligence in the Odoo ERP system and how it will help improve communications amongst the staff and reduce the attrition rate in any organization. Through machine learning and predictive analytics, organizations make their decision-making process data-driven while managing HR activities and other challenges, including poor communications and a high rate of turnover. Traditional ERP systems are not able to facilitate them and often result in disengagement among employees, thus increasing the rate of attrition.

The present study focuses on the sociological effect of AI in HR management, highlighting how AI can create an engaged workforce without elaborating on the technical aspects of the implementation process. AI-powered solutions provide real-time performance monitoring and predictive analytics that will enable HR professionals to understand the needs of employees more clearly and strategize for effective target retention. This article presents how AI can potentially change HR practices in Odoo ERP through a literature review and case studies. The research underlines the role AI plays in improving employee engagement and communication, hence resulting in lower turnover rates and a more satisfied pool of workers. The present study contributes to providing further valuable insights into other research and practical applications in the management of HR.

Author Biographies

Ahmed Gharabti , Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco

Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco

Imane El Kortbi, Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco

Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University,
Morocco

Houssame Nekhass, Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco

Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco

Ahmed Bendahmane, Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University, Morocco

Research Laboratory in Information Sciences, Communication, and Discourse, ENS - Tétouan, Abdelmalek Essaâdi University,
Morocco

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Published

14-01-2025

How to Cite

Gharabti , A., El Kortbi, I., Nekhass, H., & Bendahmane, A. (2025). Enhancing HR Communication and Retention in Odoo ERP through AI Integration. Cadernos De Educação Tecnologia E Sociedade, 18(se1), 37–47. Retrieved from https://brajets.com/brajets/article/view/1993

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Section

For Mobilizing Communication Science for the Planet